SEO Efforts With Twitter

Search engine optimization techniques continue to expand so that more innovative ways of drawing traffic to your website can be used effectively. While the online revolution has changed many things in a common man's life, one exciting facet of the World Wide Web is social networking. With social networking giants such as Twitter, Facebook, LinkedIn, Orkut and MySpace hitting the pinnacle of popularity, people have the luxury of making online friends, interact with people irrespective of national boundaries and discuss world issues without any ethnic or racial biases. Webmasters and social network gurus have also capitalized on this immense opportunity to expand their businesses and draw more traffic to their websites.

Twitter is quickly moving towards becoming the top social networking website with roughly over 100 million users around the world. While as a webmaster or online entrepreneur you may have tried a number of SEO techniques to attract visitors, did you ever give thought to the notion of promoting your products by tweeting them?

With Google set on displaying private tweets of Twitter users on its search results, the time has come for you to use this as an opportunity to attract more visitors to your website through your tweets. Here are a few tips for you to implement SEO techniques through Twitter:

Choose a Relevant Handle and Account Name:

In order to kick start your business campaign through Twitter you have to give special attention to the handle you choose. Your handle or simply your 'username' with Twitter must be relevant to your overall strategy to promote your products or website content. Remember that your handle has to ultimately become a component of your Twitter URL, so you can't afford to choose an irrelevant one.

Similarly your account name with Twitter will bear a lot of significance on your marketing campaign through Twitter. Your account name should be one that emphasizes on your online products or your overall e-business. If you have a small scale company operating online, the most rational thing to do would be to use its name as your Twitter account name. Another way to approach this is to set your account name in accordance with your most primary products.

Use Your Twitter Account Bio to Your Advantage:

Your Twitter account bio can be very helpful in drawing more followers who are ultimately going to visit your website. While you have the limitation of using only 140 characters while tweeting, you have 160 characters at your disposal while writing your bio, so you shouldn't blow off this opportunity. Using related keywords to your products or business should be your preference but not at the cost of not making sense!

Get Noticed with Your Tweets:

If you want your product-related tweets to draw attention, you have to mind how you use the 140 characters to deliver your message. To start with, always pay attention to the beginning 50 characters of your tweets as they will be shown as search engine results to searchers. If you use catchy words and related keywords that might appeal to others, you're likely to draw more attention.

Although the concept of keyword rich tweets always has the threat of being over-exploited, if executed efficiently it is a great SEO technique. You can place highly searched for keywords in your tweets so that you can grab more attention of those who are searching for the same keywords. Another golden tip for you is to keep your tweets short, ideally under 120 characters so that others can pass on the word by easily retweeting them.

How to Bring your Followers to Visit your Website:

After getting started with Twitter, now you have to get down to the business of bringing your followers to your website. Firstly you need to let your website visitors know of your Twitter URL so that they can follow you. You shouldn't forget to add the 'follow me on Twitter' button on your websites for users' facility.

Twitter users are always on the look out for some interesting web content. If you feel your website offers just that, you can share your website or blog's links easily with the help of TinyURL and Bit.ly, two great facilities that help shorten the link size.