Facebook and Twitter have dominated social
media marketing conversation, and it remains to be seen whether Google+ will be
able to supplant both of these platforms. However, whether Google+ is important
for web marketing is not the question you should be asking in relation to your
online strategy.
Where Are Your Customers?
What matters most when deciding where to focus
your efforts is where your customers are likely to be found. It doesn't matter
if 750 million users are on Facebook if you know that your customers hang out
in genealogy forums. In fact, you may find a more intimate setting gives you
more exposure with your target audience.
Some niches and customer demographics spend a
lot of time on Twitter, others do not, and we can expect that there will be a
similar shake out related to Google Plus. Certain groups will choose to connect
on Google Plus, others will choose to stay on traditional networks, and others
will be chasing after the next shiny thing.
Identify Your Core
Audience
Rather than trying to figure out where
everyone will meet next year, you should focus your efforts on identifying your
core audience and learning where you can connect with them online today. Once
you know who they are and where they meet, you can develop a web marketing plan
that builds relationships with these customers. With these relationships
established, you can let your audience guide you.
Are they meeting on Google Plus? Then yes, you
need to be there too. If not, then maybe your web marketing should focus on
other platforms.
Should You Be On
Google Plus?
Google+ has a number of features that many
users find more useful than Facebook or Twitter for their personal profiles.
Most notably the circles feature encourages you to categorize the people you
follow into circles that you can use to protect your privacy and increase the
relevance of the information you share. With everyone assigned to a circle, you
can easily choose the groups with whom you will share each status, link, or
photo.
Before you get too heavily invested in Google
Plus, you may wish to consider the following questions:
*Are your contacts on Google Plus?
*Do you have time for another platform or will Google+ take away from your
Twitter and Facebook time?
*Will you merely duplicate your efforts on other platforms?
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